Rahul Bajaj is one of the examples of a traditional leader. He is the Chairman of the Bajaj Group, which ranks among the top 10 business houses in India.
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I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision of Mr. I have received from them towards fruitful and timely completion of this work.
I also thankful to my friend who helped me a lot in the completion of this project. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products and production programs.
Therefore, marketing success an enterprise depends as its ability to create a community of satisfied consumers. All the business activities should be carried out in ways which are directed towards the satisfaction of the consumer needs. Consumer Behaviour is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender ,professional status to social influences of various kinds exerted a family, friends, colleagues, and society as a whole.
The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their Behavior.
There are four major factors which influences on the buying Behaviour of consumer. Chennai city with a sample of consumers by selecting two wheeler motor bikes i. Hero Honda bikes and data had been collected through structured questionnaire.
Marketing starts with the consumers and ends with the consumer. Satisfaction of the consumers becomes the most important goal of a business enterprise.
The effort to ensure consumer satisfaction lies in understanding the consumer, his likes dislikes, his expectations and motivation. A consumer decision to purchase a particular brand of motor cycle consumers result to complex interplay of a consumer variables the starting point for the company provides the decision process marketing stimuli in shape of brand, promotion, price and distribution strategy.
The potential consumer along with other stimuli already exciting receives the marketing stimuli in the environment. Consumer behaviour involves study of how people buy, what they buy, when they buy and why they buy.
It blends the elements from psychology, sociology, sociopsychology, anthropology and economics. It also tries to assess the influence on the consumer from groups such as family, friends, reference groups and society in general.
Buyer behaviour has two aspects: Consumer behaviour is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various kinds exerted a family, friends, colleagues, and society as a whole.
The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their behaviour There are four major factors which influences on the buying Behaviour of consumer.
Consumer behaviour cultural can be defined as the some total of learned Belief, values and customs that serve to guide and direct the consumer behaviour of all members of that society. Cultural is a learned through the following three ways: Consumer Behaviour is also influenced by such social factors as reference groups, family and social roles and status.
It is useful for the marketer who can identify what generic level need this brand is capable fulfilling and accordingly position his brand up with relevant marketing inputs.Consumer Buying Behavior on Two Wheelers. A+. Pages:5 Words WE WILL WRITE A CUSTOM ESSAY SAMPLE An attempt has been made to understand the satisfaction level of the customers towards dealer services.
This study helps the managers to understand the consumer motivation of buying the bike and help them to make their marketing. The research on A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR PRIVATE LIMITED has been given to me as part of the curriculum.
Two Wheeler Customer’s Purchasing Pattern Essay Sample. Effects of Business Level Strategies On Customer Satisfaction In Connect Fiji Ltd. Pages: 23 Word Count. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover offers the consumer a great performance without making a big hole in the pocket. Bajaj Auto is a . Loyalty Programs In The Success Of Hero Honda Commerce Essay. Print Reference this. Disclaimer: That is, what is the satisfaction level and the defection rate?
Then, data collection projects, such as survey questionnaires and other research tools, must be developed.
This bike is targeted at users who wish to move to a high-end model. Customer Satisfaction Level of Bajaj Bike Users Sample Essay Napa and Sonoma valleys by horse, balloon, glider, plane, van, bike, foot, boat Essay B+.
We will write a custom essay sample on Motorcycle – Bajaj Auto specifically for you for only $ $/page. and finally to the point of time when he has used this means for a suitability long period of time to judge the level of satisfaction it provides (post purchase evaluation).
customer satisfaction and dissatisfaction, etc.